Leicester City legend Jamie Vardy is launching a new career as a live football broadcaster, hosting Bundesliga matches on his YouTube channel. The 39-year-old former England forward will present seven Friday night fixtures on his channel, 'Jamie Vardy's Having a Party', in a deal with Bundesliga Media reported by Independent Football this week.
What is Jamie Vardy's new YouTube show?
Jamie Vardy's new venture sees him move into live sports presentation after ending his playing career. The first broadcast is the Bundesliga season opener between Bayern Munich and Stuttgart this weekend. This arrangement runs alongside Bundesliga Media's existing partnership with the YouTube channel That's Football, which is hosted by Mark Goldbridge. Goldbridge said: "The reaction from our community last year was incredible – the fans couldn't get enough of the atmosphere, the top-tier football, and live watch-alongs."
Rick Murray, chief executive of production company Workerbee, explained the thinking behind the move. "Fans don't just want to watch football anymore, they want to experience it with the people they already know and trust," Murray stated. Workerbee is part of the media group producing the live show for Vardy's channel.
Where does this leave Vardy after his playing career?
The YouTube deal comes after Vardy concluded a storied playing career. He is currently without a club after his contract with Italian side Cremonese expired at the end of last season. Vardy spent one year in Italy, scoring seven goals in 29 Serie A appearances, but could not prevent Cremonese from being relegated.
Vardy's legendary status at Leicester City was cemented over 13 years at the club until his departure in 2025. He was instrumental in the club's incredible Premier League title win in 2016 and helped secure promotion to the top flight. Five years after the title triumph, he played a key role as Leicester beat Chelsea at Wembley to win the FA Cup. He also earned 26 England caps, representing his country at Euro 2016 and the 2018 World Cup.
How are Leicester City performing currently?
While Vardy begins his media career, his former club faces a challenging period. Leicester City are currently 18th in League One, having taken just one point from their opening two matches. Their recent form reads LD, with two goals scored and three conceded for a minus one goal difference. They sit five points behind early leaders Bradford City.
The Foxes' next test is a home fixture against 22nd-placed Plymouth Argyle on September 1st. You can track all the team's upcoming matches on our fixtures page. The club's current league position and recent successive relegations mark a stark contrast to the glory days Vardy helped create. New manager Russell Martin is tasked with steering the club back up the divisions, a task fans can monitor through our standings page.
What does Vardy's move mean for football broadcasting?
Vardy's entry into live football broadcasting represents a continuing shift in how fans consume the sport. High-profile former players are increasingly moving into digital content creation, bringing their personalities and insights directly to audiences. The deal shows the Bundesliga's commitment to expanding its reach through alternative digital platforms and personalities with established fanbases.
For Leicester City supporters, it offers a new way to follow a club legend after his retirement from playing. His YouTube channel will provide regular football content throughout the Bundesliga season. The club's own challenges continue on the pitch, where they seek to build momentum after a difficult start. Supporters can keep up with the squad's progress and statistics on our dedicated stats page as the League One campaign develops.
